The World‘s Number 1 in Sports Retailing.

IIC presents its new Executive Management

12 Apr 2017

IIC - INTERSPORT International Corp. announced today the new composition of its Executive Management. Mia Ruotsala (33) was appointed Chief Digital Officer, Martin Kempkes (46) Chief Retail Officer. Both took up their new positions on 1 April 2017.

Over the past 6 months, IIC - INTERSPORT International Corp. (IIC) has been evaluating its Global Strategic Plan 2020 and has identified two key priorities: 1) Digital & Omni-Channel; 2) Retail MultiSpecialty Concept. In order to implement these priorities, IIC is announcing the following changes in the Executive Management team:

Mia Ruotsala joins IIC Executive Management taking up the newly created position as Chief Digital Officer. In her role she will lead the digital and omni-channel strategy of the group. Originally from Finland, Mia has held key positions in international digital organizations such as and Tommy Hilfiger European Ecommerce team. In recent years she consulted retailers in EMEA region on digital strategy and transformation.

Martin Kempkes is promoted to Chief Retail Officer.  Martin is German and brings along a longstanding experience in retail. Before joining IIC in 2006, he worked for KarstadtSport for eight years. At IIC he started as a project leader "UEFA EURO 2008TM" and Head Event Licensing & Merchandising Business. In 2009 he became Director Marketing, then he took over the Retail & License Business as Senior Director.

Winston Wang will continue as Managing Director Asia-Pacific and report to the CEO. Winston, a Chinese citizen, has been working for IIC in the Asia Pacific region since 2008. He has been responsible for building up and expanding the current China model and was leading the Asia sourcing operation until 2015.Prior to that, he worked at Watsons, a large health and beauty chain and the fast fashion chain C&A.

Werner Zill, the current Chief Retail and Marketing Officer, has decided to retire by end of August 2017. Markus Helbling (Chief Product Officer), Martin Künzi (Chief Financial Officer and Deputy CEO), and Ingmar Kraak (CEO of The Athlete’s Foot) continue in their current roles.

Victor Duran, CEO of IIC – INTERSPORT International Corp.: “I would like to thank Werner Zill for his important contribution to the development of IIC over the past 24 years. He has helped make INTERSPORT the success it is today and has built a very strong foundation for our future. I am convinced that the new Executive Management team will be able to tackle the opportunities INTERSPORT has in the coming years.” 

For further information:

Victor Duran
IIC - INTERSPORT International Corp.
Wölflistrasse 2
3006 Bern, Switzerland

Tel: +41-31-930 7803